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商品編號： 9-801-040 出版日期： 2000/07/25 作者姓名： Roberts, Michael J.;Gardner, Diana 商品類別： Entrepreneurship 商品規格： 24p 再版日期： 2005/09/12 地域： Indiana 產業： Medical equipment & devices 個案年度： 1996 - 1996
商品敘述：
Describes a potential new approach to treating cardiac disease--radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy.
涵蓋領域：
Collaborative innovation;Fair treatment;Health care;Public health;Buy or lease decisions;Entrepreneurship;Entrepreneurs;Innovation;Technology;Risk management;Execution;Groupware;Multibranding
相關資料：
Case Teaching Note, (5-802-221), 8p, by Michael J. Roberts
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